When it comes to cannabis, there is no one-size-fits-all solution for the perfect PPM (Parts per Million) level. Every grower has their own preference, and what works for one may not work for another. However, there are some general guidelines that can help you figure out what PPM is ideal for your cannabis plants.
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PPM Basics
PPM is a measure of the number of parts per million of one chemical substance in another. It is often used to measure the concentration of a given element in a solution. For example, if you were to take a sample of water from a lake and measure the amount of dissolved oxygen in it, you would express the concentration as ppm.
Set up GSC and Bing Webmaster tools
To really get the most out of GSC, you need to set up both GSC and Bing Webmaster tools. This will allow you to track your progress in both search engines, and improve your ranking in both.
Start by going to Google Search Console and click on the “Add a Property” button. Then, enter your website’s URL. You’ll be given a choice of how to verify your site – either through your domain provider or by uploading an HTML file to your site. Choose the method that’s easiest for you and follow the instructions.
Next, go to Bing Webmaster Tools and click on the “Add a Site” button. Again, enter your website’s URL. You’ll be given a choice of how to verify your site, but this time you can only do it through your domain provider. Follow the instructions to complete verification.
Now that you have both GSC and BWT set up, you can start tracking your progress and making improvements!
Set up Google Analytics
Google Analytics is a powerful tool that can help you track the traffic to your website. By tracking the number of page views, the average time spent on each page, and the number of visitors, you can gain valuable insights into your website’s performance.
To set up Google Analytics, you’ll need to create a Google account and then add the Google Analytics code to your website. You can find detailed instructions on how to do this here.
Once you’ve added the code to your site, you’ll be able to see information about your website traffic in the Google Analytics interface. To get started, click on the “Audience” tab and then select “Overview.” From here, you can see information about the number of visitors to your site, the average time they spent on each page, and which pages were most popular.
You can also use Google Analytics to track specific goals, such as newsletter signups or product purchases. To set up a goal, click on the “Admin” tab and then select “Goals.” From here, you can create a new goal and specify the URL that should be tracked as a goal completion. For example, if you want to track newsletter signups, you would specify the URL of the thank-you page that is displayed after a visitor submits their email address.
If you want to learn more about Google Analytics and how it can help you improve your website, we recommend checking out ourGoogle Analytics course.
Install and configure an SEO plugin (wordpress)
Configuring an SEO plugin for WordPress is a simple process that can be done in just a few minutes. By doing so, you will be able to optimize your website for the search engines and improve your chances of ranking higher in the search results.
There are many SEO plugins available for WordPress, but we recommend using the Yoast SEO plugin. Yoast SEO is a popular plugin that is easy to use and configure.
To install and configure the Yoast SEO plugin, follow these steps:
1. Log into your WordPress dashboard.
2. In the left-hand sidebar, hover over the “Plugins” link and click “Add New.”
3. In the search field, type “Yoast SEO.”
4. When the Yoast SEO plugin appears in the results, click “Install Now.”
5. Once the plugin has been installed, click “Activate.”
6. After activating the plugin, click on the “SEO” link in the left-hand sidebar of your WordPress dashboard.
7. On the “General” tab, enter your website’s name and description. These will be used by the search engines to help index and rank your website.
8. On the “Titles & Metas” tab, you can configure how your website’s titles and descriptions will appear in the search results. We recommend leaving these settings at their default values.
9. On the “Social” tab, you can enter your social media profiles so that they can be displayed on your website’s pages and posts.
10. On the “Other” tab, you can set up some other advanced features of Yoast SEO, such as XML sitemaps and RSS feeds. We recommend leaving these settings at their default values unless you are familiar with them and know how to use them correctly
Keyword Research
PPM is an important aspect to consider when growing cannabis. It is a measure of how many plants are present in a given space. The ideal PPM depends on a variety of factors, such as the type of cannabis you are growing, the climate, and the size of the grow space. Let’s take a closer look at PPM and how it affects cannabis growth.
Identify your competitors
Before you can effectively target your cannabis audience, you first need to understand who your competition is. By understanding your cannabis competition, you can better determine how to position your brand and marketing strategy to attract your target audience.
To get started, make a list of all the other cannabis businesses in your area, including both dispensaries and delivery services. Then, research each one of them online to get a better understanding of their branding and marketing efforts. Finally, compare and contrast your findings to determine what makes each business unique. This competitor analysis will help you develop a unique selling proposition (USP) for your own cannabis business.
Conduct a keyword gap analysis
By conducting a keyword gap analysis, you can find the ideal PPM for cannabis that will allow you to dominate the SERPS.
Find your main ‘money’ keywords
Your main ‘money’ keywords are the ones that are going to make you the most money. To find them, you want to look for a couple of things:
-Search volume: This is how many people are searching for a particular keyword every month. The higher the better.
-Competition: This is how many other people are bidding on a particular keyword. The lower the better.
-CPC: This is how much people are willing to pay per click on an ad for a particular keyword. The higher the better.
To find these keywords, you can use a tool like Google AdWords Keyword Planner or WordStream’s Free Keyword Tool. Just enter in a couple of seed keywords related to your business and see what comes up.
Once you’ve found your main ‘money’ keywords, you want to start building out a list of long-tail keywords that you can target as well. Long-tail keywords are simply longer, more specific phrases that people are searching for. They tend to have less search volume but they also have less competition and usually have a higher CPC as well.
To find long-tail keywords, you can just start brainstorming or using a tool like Google AdWords Keyword Planner or WordStream’s Free Keyword Tool to get some ideas. Just enter in your seed keyword and see what comes up.
Technical SEO
The average cannabis grower usually has no idea what PPM they should be running for their plants. This is incredibly important because if you’re not running the correct PPM, your plants will not be getting the proper nutrition they need to grow big and strong. PPM stands for “parts per million” and it’s a way to measure how much of a certain element is in your water.
Leverage “Inspect URL” feature in GSC
One of the most powerful tools at your disposal when optimizing your website for Google is the “Inspect URL” feature in Google Search Console (GSC). This tool allows you to see how Google sees your website, and can be used to find and fix a variety of technical SEO issues.
In this article, we’ll take a look at how to use the “Inspect URL” feature in GSC to find and fix common technical SEO issues. We’ll also provide some troubleshooting tips for common problems that you may encounter.
To get started, sign into your GSC account and select the property that you want to inspect. Then, click on the “URL Inspection” tab.
Enter the URL of the page that you want to inspect in the “URL to Inspect” field and click “Submit.”
Google will then analyze your URL and provides information on any issues that it finds. If there are no issues, you’ll see a message that says “No problems found.” Otherwise, you’ll see a list of potential issues, as well as a description of each issue.
Here are some common technical SEO issues that you can find and fix using the “Inspect URL” feature in GSC:
1. crawl errors: These are errors that Google encounters when trying to crawl your website. Common crawl errors include 404 errors (pages that can’t be found) and 500 errors (server errors). To fix crawl errors, simply fix the broken links or server errors on your website.
2. site structure: This refers to how well your website is organized and linked together. A good site structure makes it easy for search engines to understand and index your content. To improve your site’s structure, make sure all of your pages are linked together correctly, use descriptive titles and descriptions, and use keyword-rich URLs. 3. content quality: This refers to whether or not your content is relevant, well-written, and informative. To improve the quality of your content, make sure to do keyword research before writing an article, write for humans first (and search engines second), and keep your articles updated with new information over time
Ensure your website is mobile-friendly
Over half of all web traffic now comes from mobile devices, so it’s more important than ever to make sure your website is designed for them. Mobile-friendly websites load faster and are easier to use on a smaller screen. If your website isn’t mobile-friendly, you could be losing out on a lot of potential customers.
There are a few things you can do to make sure your website is mobile-friendly:
– Use responsive design: Responsive design is a type of web design that automatically adjusts to look good on all screen sizes.
– Use large font sizes: It can be hard to read small text on a mobile device, so use large font sizes to make your content easier to read.
– Use touch-friendly buttons and menus: Make sure your buttons and menus are easy to tap on a mobile device. Avoid using too many small links, as they can be hard to click on a small screen.
By following these tips, you can make sure your website is mobile-friendly and visible to all potential customers.
Check your site’s loading speed
Check your site’s loading speed and make sure it’s not taking too long to load. You can use Google’s PageSpeed Insights tool to check your site’s loading speed.
PageSpeed Insights measures the performance of a page for mobile devices and desktop devices. It fetches the URL twice, once with a mobile user-agent, and once with a desktop-user agent. The PageSpeed Score for each device is determined by the page’s overall performance, specifically:
– Time to above-the-fold contentful paint (TTFB) – How long it takes for the primary content of a page to become visible on a screen. This is an important metric for determining whether or not a visitor will stick around to consume the content on a page.
– First input delay (FID) – How long it takes for a user to be able to interact with a page after they’ve clicked on something. This is an important metric for determining the overall interactivity of a page.
– Cumulative layout shift (CLS) – How often users experience unexpected layout shifts while interacting with a page. This is an important metric for determining the overall stability of a page.
On-page and Content
You want to make sure your website is designed for Google’s algorithm. One key factor is to focus on is your website’s PPM. PPM stands for “pages per million”, which is a way to measure how much content is on your website. The more content you have, the higher your PPM will be. However, you don’t want to stuff your website with too much content as this can actually hurt your ranking. So, what is the ideal PPM for cannabis?
It’s no secret that Google loves fresh content.
One way to show Google (and your audience) that your site is still active and relevant is by regularly publishing new, high-quality content.
One type of content that’s particularly important for SEO is title tags.
Title tags are short descriptions of what a given page is about, and they appear in the search results when someone looks up a keyword or phrase that your site is relevant for.
Unfortunately, many site owners don’t put enough thought into their title tags, and as a result, they end up with duplicate, missing, or truncated title tags.
Duplicate title tags are when two or more pages on your site have the same title tag. This can happen if you have multiple pages with similar content, or if you’re using the same template for all of your pages.
Missing title tags are when a page doesn’t have a title tag at all. This can happen if you forget to add a title tag to a new page, or if you’re using a CMS (content management system) that doesn’t automatically add title tags to new pages.
Truncated title tags are when a title tag gets cut off in the middle because it’s too long. This usually happens because people try to stuff too many keywords into their title tags, in the hopes that it will help them rank higher in the search results. However, all this does is make their titles look messy and unprofessional.
To fix duplicate, missing, and truncated title tags, simply follow these steps:
– Check all of the pages on your site to see if any of them have duplicate or missingtitle tags. If so, update the relevant pages so that each one has a unique and accurate title tag.
– Make sure all of your titles are under 60 characters long, so they don’t get truncated in the search results. If any of them are too long, shorten them until they fit within the character limit.
– Monitor your site regularly to ensure that new pages are being added with accurate and uniquetitletags. If you notice any duplicate or missingtitle tags, update them as soon as possible
Find and fix duplicate or missing meta descriptions
To find and fix duplicate or missing meta descriptions, log into your Google Search Console account and click on the “Search Traffic” tab. Then, click “HTML Improvements” in the left sidebar.
Google will then list all of the pages on your site that have duplicate or missing meta descriptions. For each page, you’ll see a “Warning,” “Error,” or “Valid” status. Obviously, you’ll want to fix any pages that have an “Error” status.
If you see a page with a “Warning” status, that means that Google thinks your meta description is too short. While there’s no hard length limit for meta descriptions, it’s generally advisable to aim for around 155-160 characters.
Finally, if you see a page with a “Valid” status, that means Google is happy with your meta description.
While most SEOs will tell you that one H1 tag is ideal for on-page optimization, there are certain instances where multiple H1 tags can be beneficial.
If you have a large piece of content, multiple H1 tags can help break it up into smaller, more digestible sections. This makes it easier for both users and search engine crawlers to consume and understand your content.
In addition, if you have a particularly long-tail keyword phrase that you’re trying to rank for, multiple H1 tags can help signal to Google that your page is relevant for that phrase.
However, it’s important to use multiple H1 tags sparingly and only when it makes sense from both a usability and an SEO perspective. Too many H1 tags can actually hurt your on-page optimization efforts.
Off-Page SEO
Any grower worth their salt knows that cannabis plants need a certain level of PPM (parts per million) of dissolved minerals in order to stay healthy. The ideal PPM for cannabis will depend on the stage of growth your plants are in as well as the medium you are using.
Analyze your competitor’s link profile
Off-page SEO is all about getting other websites to link to your site. The more high-quality, relevant links you have pointing to your site, the higher your site will rank in search engine results pages (SERPs).
One of the best ways to improve your off-page SEO is to analyze your competitor’s link profile. This will give you an idea of which links are most valuable, and how you can go about getting them for your own website.
Here are a few things to look for when analyzing your competitor’s link profile:
-The number of links pointing to their website
-The quality of those links (e.g., from high-authority websites)
-The Anchor text used in links pointing to their website
-The geographic region where the linking websites are located
Conduct a link intersect analysis
Now that you know how to do a link profile analysis, it’s time to take it one step further with a link intersect analysis. Just like the name suggests, a link intersect analysis is finding out where your link profile and your competitor’s link profile intersect. In other words, where are you both being mentioned?
You can do this in a couple of different ways. The first way is by using a paid tool like BuzzSumo. Just enter your URL and the URL of your competitor and hit search.
The second way to do this is by using Google Sheets and the Google Search Console API. This method requires a little more work, but it’s also free.
To get started, go to Google Sheets and create a new spreadsheet. Then, go to File > Make a copy…
Next, go to Tools > Script editor…
Click on the blank script file that opens up and paste the following code into it:
function fetchUrl(url) {
var response = UrlFetchApp.fetch(url);
Logger.log(response.getHeaders());
if (response.getResponseCode() == 200) {
var data = JSON.parse(response);
Logger.log(data);
return data;
} else {
throw new Error(“Invalid response code received.”); } }
function main() {
// Enter your Search Console API key here:
var apiKey = “xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx”;
// Enter the URLs of up to 5 websites here:
var urls = [ “http://example-one.com/”, “http://example-two in JSON format.” ];
// Loop through each URL entered above and fetch its data:
There are a couple of ways to go about finding these opportunities. The first way is to use a backlink analysis tool like Moz’s Open Site Explorer or Majestic SEO’s Fresh Index. Both of these tools will show you the backlinks pointing to your competitors’ sites. You can then filter these results by link status (i.e., only show the links that are labeled “broken” or “no longer followed”) and export them into a CSV file.
for (var i=0; iTarget your competitors’ broken backlinks
